Companies want to have satisfied customers who will come back for more and recommend their brands to others, and AI can help them to achieve this goal. There are many ways in which people benefit from this, for instance getting a quick reply to their questions.
Artificial intelligence is becoming “humanized” as it helps people in several ways. Whether it’s face recognition, dictating directly to the mobile phones, shopping online, ordering food, self-driving cars, and many more, they are making our lives easier.
Let’s take a look at three major enterprises and ways they use artificial intelligence to “make life easier” for their customers.
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Google
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Google spent between $20 and $30 billion on artificial intelligence in 2016.
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The Google Self driving cars use AI to map and move on the roads.
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Google’s voice recognition technology claims that there is a 98% accuracy.
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Youtube increased watch time by 50% by tuning its video recommendations using AI.
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Google Photos can recognize faces, create animations, or suggest a photo filter.
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Facebook
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Facebook Deeptext understands text with near-human accuracy.
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Artificial intelligence is used to stop fake news from going viral.
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Facebook uses deep neural networks for ad placement.
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It has AI embedded into its messenger.
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In 2017 it rolled out an AI project that could spot people with suicidal tendencies.
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Apple
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Apple uses neural engine for face recognition to unlock the phone and transfer facial expression onto animate emoji.
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It uses deep learning to detect fraud on the Apple Store and for face detection.
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Machine learning helps Apple choose new stories and recognizes faces and locations in the photos.
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It is building an autonomous driving system that could be implemented in existing cars.
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Apple’s Siri is a virtual personal assistant that communicates using text-to-speech system.
These companies are just the tip of the iceberg, and many others such as Sephora and Nordstrom are also jumping on the AI bandwagon, as they realize how beneficial it can be for their business. In the next five years many people will turn to using artificial intelligence. The 47% of people will start using a home or family assistant, 46% of people will start using a health coach, and 41% will use financial advisers.
The following statistics and the fact that the worldwide spending on cognitive and AI systems will reach an astonishing $57.6 billion in 2021 show just how bright the future of artificial intelligence is.
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60% of retail and ecommerce brands will implement AI in 2018.
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100% of IoT initiatives will be supported by AI capabilities by 2019.
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20% of business content will be authored by machines in 2018.
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85% of customer interactions with the enterprise will be managed without human intervention by 2020.
The use of artificial intelligence is only going to expand in the following years, as more and more companies decide to use it. With this pace, chatbots will be indistinguishable from humans by 2029, at least according to famous futurist Ray Kurzweil.
While this is welcome news for the customer, the question will be whether how these companies steward customer data. As AI takes a more prominent role, the need for data collection will only increase. Ensuring that this is done in an appropriate manner can be the difference between stellar customer service and costly lawsuits. The company that successfully balances privacy concerns while also harnessing data through effective AI algorithms is poised to become a market leader.
